As day by day, visual consumers are going, not being physically present complicates the sale as convincing a consumer virtually becomes difficult because they have reviews and feedback of that particular company one click away, see every company has pros and cons and our mind catch, indeed negatives and make preconceptions based on those reviews. Also, as the importance of digital marketing grew, so did the virtual presence of small & big businesses, increasing the competition fiercely. You need something to develop faith in your products.
WHAT IS PRODUCT PHOTOGRAPHY?
Taking pictures of the product and services with an attractive background to effectively catch the eyes of the audience.
Product photography means much more to the marketing and advertising industry, potential pics become mandatory to appeal to your audience. Although, it is not an easy process, it takes a lot of preparation, discussion, and organization that will go into making the actual image. Visual content is shared 40 times more on social media and 22% of the products are returned because they don’t look like the ones in the image. Selling a product through photography is an art.
Product photography is an art and a major part of your business to drive sales of your products, especially when the world is turning digital more and more. The power of photos is incredible if you do not add unique photos of your products, you are losing on plenty of customers. Some of the pros are listed below:
1. BUILDS YOUR BRAND
A professional photographer may range from 75$-150$ an hour or around 60$ per product. Product photography is not something temporary or short-term rather it is a long-term investment. Putting up professional photographs of your products consistently over social media is communicating your audience your brand as:
As I said when you can have someone else grow up your sale through product photography, then why take the pain on your shoulders. Well! I know exactly the type of brand which you might be looking for, named mnphotography. It’s the best photography service. Whether be it fashion photography, e-commerce photography, they provide the best altitudes to base your brand and launch it in the market after analyzing and organizing with their efficient and hard-working team. It’s their job to create unique and appealing photos.
2. CLEAR MESSAGE
It is necessary to hire a professional in photography, you can also hire someone with advertising photography. The product has to stand out, not merge with the background. When using photography for marketing and advertising, hiring a professional in the field with experience makes good business sense.
3. PROMOTES SILENT COMMUNICATION
You might relate to this phrase, ‘Photos speak louder than words, and yes they do, especially in the digital world, we live in. People have very rapid searching habits now, a fast lifestyle is the biggest contributing factor, but if you have a clear and winsome pic conveying the actual product of yours, you are in a win-win situation with the customer. A customer will mostly remember the photo more clearer than the lines he read, he will often forget those. What good selling would be is clicking the appealing photographs to drive more sales.
4. AUTHORITY OF YOUR BRAND
You might feel your product is 100% unique, but that is not completely true. See, convincing people physically is a bit easier than virtually because they can touch and feel the product. Online, the user has hundreds of options one click away, it won’t take any time for him to switch because of the competition between multiple brands, that’s where your product photography comes forth, there has to be something very unique to it so that customer will stop and see what you have to offer that he will lose if he goes for another brand.
TYPES OF E-COMMERCE PHOTOGRAPHY
- Product Photography –It shows the importance of your product, what your product is all about.
- Lifestyle Photography – This kind of photography supports your products’ value, how they are used and what is the uniqueness and quality of your product.
- Hero Photography – Hero images are images that emphatically showcase your product. They are often larger than the actual product, a bit dramatic though.
- Gifs & Videos – Gifs are a wonderful way to show off your product. It’s a great way to show if a product has a particular purpose that might immediately not be clear. A GIF or video quickly clarifies what the product is for.