One picture is worth a thousand words, and we have heard this ‘n’ number of times. The saying goes with human psychology and the element of trust it brings along. We realize that images attract us a lot, and we might end up buying something unknowingly. The credit for this appeal goes to excellent product photography, so there are some established product photography trends in 2022.
The E-Commerce industry is worth billions now, and every customer is getting on the bandwagon to shop online. Meero reports that at least 1.66 billion people prefer to get luxurious or essential commodities via online E-commerce sites. But the suspiciousness creeps in when there are no authentic images to corroborate the claims made in the product description or the brand campaigns.
Being a brand, keep your customers’ wants as your only priority, and you will eventually get noticed. If you’re going to grow your visibility, your creativity should not only speak through your marketing team’s digital strategy but the images of the product you are offering. Brand campaigns gain traction for their products when they represent them appropriately: by appointing brilliant photography services.
Like any tier 1 or tier 2 city, Udaipur has become a watcher of many growing E-commerce brands displaying their products through social media channels. Every Facebook ad, Instagram post, or billboard in a bustling area has a stunning product showcased by the artistry of a photographer. Hence, passers-by have no choice but to turn their heads in amazement.
So if you are a brand that wants to cause a stir amongst customers for your offered product, it is time you look for product photography services in Udaipur. Continue reading to understand why opting for product photography could be a breakthrough for your E-commerce brand.
4 WAYS PRODUCT PHOTOGRAPHY Is IMPORTANT IN ONLINE SELLING
78% of Online buyers prefer the picture quality of a product that brings it to life, and they would put their faith in the value offered by the brand. There is nothing more satisfying than finding out that the picture of a product on the internet is the same in real life.
Businesses need to keep things authentic, and the Best E-Commerce Product Photography in Udaipur can help you achieve it. Here are four important ways product photography can improve your brand’s outlook and tremendously increase sales online:
Puts forward a modified first impression of a product
Before thinking about your customer, remember how you look for images while shopping online for an accessory, bag, apparel, or electronic gadget. You seem desperate, right? Just getting a good glimpse of a product you are interested in buying gives you a lot of certainty over how your purchase could turn out, and why won’t this be the case? After all, a brand’s product image is them putting forward their first impression. A quality product photograph enhances the appearance and faith of a customer looking to buy it for the first time. One crappy or blurry image and you are pushing one potential lead away.
A better way to inform the feature of a product
Electronic gadgets like laptops and earpods might have a specification that requires highlighting in detail, and professional photography does that well. You can always choose to go with your smartphone; however, you should not expect a clean look with an aesthetic appeal which is the key to attracting a pair of eyes to your product. A keen online shopper will always look for every piece of information they can find about a product while also witnessing its features through some kind of evidence; a picture. If you exclude it, you can forget to help your customer in any way.
Your Brand’s Ambassador
Images help command the users’ attention, who consume millions of information on social media. The digital age has numerous opportunities, and you have to keep up with them by knowing what to do and what not to do. So, in this case, product photography acts as a brand ambassador for you even before real-life people because those images go viral on social media and get the viewers hooked, hence, acting as a brand’s representative.
A perfect way to convey your brand’s unique style
Every brand has a unique style and objective, best conveyed through its products. While different brands are trying to stand out by creating their own social media theme, tone, and style, capturing your products through a professional lens would take it to another level. Putting in vibrant colors, spectacular background with a perfect frame would make your product its voice and give your brand a competitive edge over your competitors.
What are the top Product Photography Trends in 2022?
If you are looking to capture the best images of your product to grab the attention of your target market, here are some product photography trends in 2022 you can follow when you hire a professional photography service:
Keeping things real is what everyone wants, whether it is people’s mindset or the things they choose to use in their daily lives. That’s why when it comes to product photography, brands need to invest in photographers that capture the product for its real self and invest no time in editing or photoshopping them.
It is visible through the picture quality when too much editing has been done on an image. Hence, it is time for brands to go a little beyond and spend a little high on professional camerapersons who have experience clicking authentic images while spending less time editing them through software.
Feel of authenticity
The still-life photography with natural lightning could bring out some impeccable product photography results. Finding that one perfect studio location could be quite a chore for a photographer. They are now moving outside, finding a place under the sun or in the night sky with reflecting lights enhancing the subject. Capturing a human in natural lightning or keeping products like glassware could produce excellent snaps that would be praiseworthy in digital and natural space.
Backgrounds always play a significant role in photography, especially when capturing a product that showcases itself powerfully to the user, telling them to buy it for its features and benefits. But minimalism is in now. Yes, you can always choose radiant colors behind your product, but minimalistic designs only highlighting the product could be a great photography tip too.
Products in Motion
How will you make your product image stand out from the others in the market? Everyone is curious to know more about distinguishing photography styles for their product, and that’s where motion images come to play. This does not mean creating videos. They are entirely different. Your product in motion would still be a subject but only in the form that makes it look like in action or movement while capturing the image.
Vivid & intense
The backdrop of a subject could have a contrasting pattern or color to highlight every detail of the product. It has been done by the photographer already by editing the background of the image with bright colors and focusing on capturing the viewer’s attention instantly. So instead of editing the image heavily, photographers try to make the image look more vivid with colors that are also intense.
Bold & monochromatic colors
Honestly, any image, or even an entire one with a bold or monochrome color looks more appealing than those that are a combination of two or more color patterns. Monochrome means single color variant, and it is the trendiest photography style. You must have seen perfume brands clicking black & white images or just monochrome colors giving a vintage look to the product type. That’s bold and monochrome photography for you. They are preferred by brands with a high marketing budget for luxury products in a more elite market.
Levitating means literally floating or without the force of gravity, and product photography has caught this style to create magic in the stills. It would give the viewer a surprising and fun element of the product, furling more curious about the product info as it would be visually aesthetic and different from what other brands are showing.
360-degree product photography
Wouldn’t you like the idea of getting the whole picture of a product rather than just the front? That’s 360-degree product photography for you. You must have noticed on E-commerce platforms like Amazon, where the site gives the user the option to drag the cursor and look through the entire product such as a yoga mat, a backpack, a laptop, etc. This helps a user understand all product features and specifications before buying and offers enough certainty that they won’t be duped of their money.
Photoshoot with a model
Every product photography can go out of style, but a model photoshoot will never. Till the time we continue to wear clothes, carry handbags, or even use products discovered for humans, a human would continue to endorse it or stand with it in a picture. A model holding your product adds enough human touch to the photography, and our psychology connects more with real connections than still non-living images.